India has a significant influence on Hollywood movies. The culture of India encompassing tradition, language, dialects, lifestyle and more importantly Bollywood has contributed as a good ingredient to make Hollywood movie taste awesome. The strokes in form of music, costume, inference to India and its people has always completed the work of art in many parts of the world.
The Indian Media and Entertainment industry has grown to an international level. With its movies and music, Indian media is also making its presence felt in the global market. The momentum gained in the genre of crossover movies and crossover audience is a sure evidence of growth. The use of Indian themes in the international market has emerged as a result of the following trends:
•Increasing box-office revenues of Indian movies in other countries
•Growing popularity of Hollywood movies in India
•Nomination of Indian movies at the Oscars and international film festivals
•Popularity of the Indian actors and global exposure
•Increasing market for the dubbed movies
It is this ever growing demand and popularity of Indian themes that has obliged Hollywood to pick the Indian sounds and subject. Let’s see the inclusion of Indian themes in some of the Hollywood movies.
Movies
•Inside Man (song Chaiya Chaiya from Bollywood film Dil Se used as background score during name casting of the film)
•Eternal sunshine of a spotless mind (background score of Md. Rafi’s song used in the movie when Jim Carry visits Kate Winslet’s apartment)
•Moulin rouge (song Chamma chamma from Bollywood film China Gate used as background score during the dance performance on stage)
•2012 (the scientist comes to India to meet his friend, background score- classical Indian music)
•Day after tomorrow (Agra’s Taj Mahal shown in the movie)
•Matrix reloaded (The character Sati is an Indian, presumably shows the power of Indian women)
•Harry Potter and the goblet of fire (Indian character- Padma and Parvati Patil as classmates in the movie)
•Curious case of Benjamin Button (Brad Pitt writes letter to his girlfriend and mentions that he is in Banaras India, he also mentions that one should come to India as it’s a sacred place)
There are thousands of such movies where we can see Hollywood assimilating Indian subjects and settings. Indian movies and themes have been successful enough to create a niche in the world market. The themes have contributed to the success of many Hollywood movies and have become their big attraction. This is a brief reminder that makes us realize that Indian market is growing and assimilated Hollywood within it. Whether it is selecting names for recent Hollywood movie Avatar or getting Anil Kapoor in FOX's 24 TV Series with Kiefer Sutherland, the connotations are surely positive.
By Jayant Bormudoi
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